Together with Smålands Turism, we produced content over several months including campaigns, communication, templates, website and all social media material.
The goal was to strengthen the tourism industry in Småland by capturing the region’s essence through authentic storytelling in photo and film — celebrating its people, nature, and entrepreneurial spirit. The result: a consistent, engaging visual identity across channels that reinforces Småland’s presence and appeal.
We crafted the visual identity and editorial layout for a feature on Småland’s 16 miles of new mountain bike trails, highlighting sustainable cycling, regional growth, and engaging storytelling for both casual riders and competitive cyclists.
